Expand for Success
Ideas that are proven viable are then encouraged to expand. This includes increasing income, people and the scope of the initial idea, as appropriate.
An experiment may go through a number of iterations before it is deemed to be viable, but, once it is, new features can be added to expand the original idea. New ideas will be fed back to the workstream Champion and into new Experiments, via the Experiment questionnaire.
At this point, a budget should be confirmed for the enterprise and regularly reviewed.